UTM Builder
Add campaign parameters to a URL.
Loading tool
Paste a destination and fill campaign fields. The result is encoded so spaces do not break the query string.
How to use this tool
- Fill in the page details. Add the title, URL, or tags you want to preview or generate.
- Review the snippet. Check the preview or generated file in this tab.
- Copy into your site. Paste the tags or robots rules into your project.
Hygiene
Agree on lowercase names with your analytics team. Mixed case splits reports. Do not put secrets in UTM values; they appear in logs and Referer headers.
Frequently asked
Which fields are required?
Source, medium, and campaign are the usual three. Term and content are optional.
Should I tag internal links?
Usually no. Internal UTMs overwrite the original campaign.
Can I make a QR code from the result?
Copy the URL into the QR generator.
Does this create a short link?
No. It only appends query parameters.
Is the URL sent to analytics from here?
No.